Sterling Silver Jewelry is a Top Seller of 2010

The National Jeweler’s 2010 retail holiday sales survey recently reported that toward the end of 2010 holiday season, it was evident that diamonds, silver and select bridal sets were among the year’s top sellers.

70 percent of the study’s respondents stated that sales for sterling silver were up from 2009, with less than one fifth reporting stagnancy in the market. The sale of loose diamonds and diamond jewelry closely followed the upward trend of Silver, with 41 percent of interviewees again reporting better results than in 2009.

Other strong categories of note stemmed from pearls and colored gemstones. In-house, custom designed bench work jewelry and designer jewelry were up 14 percent and 11 percent respectively.

What could be the most surprising detail from this past holiday season was the poor performance of gold jewelry. An extraordinarily high number (72 percent) of jewelers reported that sales had either remained similar to those of 2009 or decreased slightly and in some cases significantly.

Story Credit: PlanetInsane.com

Zulumoon.com an online Sterling Silver Jewelry store specializes in only silver jewelry.